Elevating Trade Partnerships The Reputation Revamp of Pave World
September 22, 2025
+62%
Increase in Online Sales
2x
ROAS on Target Ads
Executive Summary
Pave World UK, a premier supplier of natural stone and porcelain paving, faced reputational
hurdles despite offering luxurious, durable products like Indian sandstone and vitrified
porcelain slabs. As their website developer and digital marketer, Danbro led a targeted
overhaul of www.paveworld.co.uk to shift focus toward B2B growth, enhancing trade
credibility and lead generation. The result? A 120% surge in merchant inquiries
solidifying their position as a trusted partner for builders.
Our Solution A Holistic Digital Overhaul
We approached the project in three phases: redesign, optimisation, and amplification. Leveraging modern web technologies and data-driven marketing, we crafted a bespoke strategy aligned with Patio Paving’s brand ethos of “beauty meets durability.
Company Background
Pave World specialises in high-end outdoor materials, including natural stone paving (sandstone, limestone, granite), porcelain slabs, driveway setts, and coping steps. Their USPs premium quality Natural Stone and Porcelain Pavings, slip-resistant finishes, and lowmaintenance durability cater to professionals transforming patios, driveways, and gardens. With nationwide delivery and bulk pricing, they serve builder merchants and landscapers, though online visibility lagged.
The Challenge
The site was product-rich but trust-poor: sparse B2B features, no integrated testimonials, and weak SEO for trade terms like “bulk sandstone suppliers UK.” This led to stagnant leads
(under 200/month) and a low 2.6 Trustpilot score, deterring merchants amid competition from larger importers. Goal: Reposition as a B2B powerhouse, targeting 100% lead growth via reputation repair and
targeted outreach.
Our Solution
A streamlined three-month sprint emphasised B2B utility and trust-building:
Redesign for Pros: WordPress/WooCommerce upgrade with trade portals—bulk quote forms, merchant login for pricing, and a “Pro Resources” section with spec sheets and CAD downloads. Mobile-optimised navigation highlighted categories like Drive Sets and Porcelain Paving.
• Reputation & SEO Boost: Audited and optimised for keywords (e.g., “granite coping bulk UK”); embedded dynamic widgets and solicited reviews via postpurchase emails.
• Targeted Marketing: LinkedIn campaigns (£1,500/month) geo-targeted to UK merchants, plus email automation for 2000+ leads. Instagram Reels showcased installations, driving 30% traffic uplift.
• Paid and Organic Social: Set up targeted Facebook/Instagram ads (budget: £1200/ month) geo-fenced to Builder Merchants searching landscaping terms, yielding a 4:1 ROAS. Amplified X (formerly Twitter) threads on trending topics like “competitive paving solutions.”
Key Takeaways and Conclusion
This revamp proved that for B2B niches, trust trumps flash—integrating feedback loops and pro tools turned skeptics into advocates. Pave World’s story shows how digital tweaks can unlock merchant loyalty.
Post-launch metrics showcased B2B momentum
| Metric | Before | After 4 Months | Improvement |
|---|---|---|---|
| Trade Inquiries | 180 | 396 | 90% |
| Organic Traffic | 3,200 | 5,800 | 75% |
| Social Media Views weekly | 200 views | 1000 | 54% |
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